Short codes are mobile numbers that are shorter than regular mobile numbers (usually 10 digits) which are used for SMS, MMS and Interactive Voice Services. The idea behind short codes is to make them easy to remember. For example: IndiaToday uses the short code 5-2424 in India, while Star India has 5-7825 (i.e. 5-STAR on a keypad). Messages sent to a short code in general are priced from Rs 1 to Rs 3, depending on the operator.
A keyword is set on a shortcode, eg keyword CNI on 52424, and used in all C&I communications to receive SMS based enquiries related to CNI.
In general, SMS Keywords on Short codes are used for generating business leads, buying content, interacting with a help menu, voting on TV programmes, listening to mobile radio, and a host of other services.
Autoforwarding is an option we provide to our customers using which they can receive all enquiries directly on their mobile phone. These enquiries will also be available through an online report
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Shortcodes work only within India, and would not work for queries from outside India – so for instance, any query to +9152424 from outside India would not work. Anybody requiring an ‘international’ SMS Code can use a ‘long code’. A ‘long code’ is a 10-digit number that we can specifically configure for a client for the purpose of receiving SMS based queries and sending SMS responses back. Its pricing depends on various parameters, and can be discussed when required.
What is AutoForwarding?
IDIL’s Query Forwarding Innovation: for additional charges per annum, all query details with mobile number are forwarded in real time to client’s mobile for immediate action. Ours is the only such service where the client is not required to go to a website to check details of queries
What can be the maximum length of a keyword?
Technically, a keyword can be of any length. However, we recommend a maximum length of 8 characters (numbers and alphabets) – generally, keep the keyword simple, easy to remember and relevant to the client
How do I find whether a keyword is available or not?
To check whether a keyword is available or not, SMS the suggested keyword to 52424. For example, for client named A2Z Builders, you can suggest keyword A2Z to the client. To check availability, sms A2Z to 52424 – if you get Invalid Keyword.. as response, it means the keyword is available. The Smedunia Team will give a final go ahead on the proposed keyword.
What can be the maximum length of my response message?
The length of the response has to be smaller than 320 characters, including spaces and full stops. The response can be any of the below:
Are all keywords available at the same price?
A keyword which is a word from the English language – eg, PIZZA, or TENT, or BOOK, is a premium keyword, and minimum price is INR 10,000 per annum. It is again subject to availability.
What are the reporting options?
With each keyword, we provide an online report with client specific login and password for the client to see enquiry details, along with mobile number and region of the Enquirer. For directly receiving the response on the client’s phone number, the option of AutoForwarding is available.
What if I want a different shortcode instead of 52424?
If a client requires a keyword on a shortcode other than 52424 – say on 56161, or 56767, then it will be available at a minimum price of Rs 20,000 per annum.